According to Professor Don Schultz, outside-in planning Multiple Choice is another term for zero-based communications planning, focuses on what the marketer wants to say, when the marketer wants to say it, and the media the marketer wants to use. is a method of implementing DAGMAR objectives. starts with the customer and builds backward to the brand when developing an IMC program. is used to forecast the validity of DAGMAR objectives. Velocity Inc., a manufacturer of sports shoes, conducted a marketing research study and found that a vast majority of consumers recall the company's "Accelerate further" slogan. In this scenario, it can be concluded that Multiple Choice O Velocity has adopted a niche marketing strategy. consumers have evaluated Velocity's products. Velocity is using a concentrated marketing program consumers are aware of Velocity's advertising, consumers have favorable attitudes toward Velocity According to Don Schultz, in which type of communications planning process do the promotional planners study the various media customers and prospects use, when the marketer's messages might be most relevant to customers, and when customers are likely to be most receptive to the message? Multiple Choice zero-based communications planning the carryover process outside in planning Inside-out planning the recency process