Question: According to Rogers (1963), diffusion is the process in which an innovation is communicated through certain channels over time among the members of a social

According to Rogers (1963), diffusion is the process in which an innovation is communicated through certain channels over time among the members of a social system.

Discuss the role of social media in the application of this theory today. What are the characteristics of the various groups of innovation adopters? Give examples of how digital marketers can target each of these groups of innovation adopters.

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