Question: According to the _ _ _ _ _ _ _ _ , while advertising, sales, and promotions pour profits into your company, there will always

According to the________, while advertising, sales, and promotions pour profits into your company, there will always be some customer defection, which has the potential to grow larger.
Question 7 options:
bucket theory of marketing
iceberg principle of relationships
80/20 principle
service paradigm shift
echo principle of marketing

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