Question: According to the AMA, _ _ _ involves the process of planning and executing concep tions, pricing, promotion, and distribution of ideas, goods and services

According to the AMA, ___ involves the process of planning and executing concep
tions, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives
Question 14 options:
marketing
strategic management
strategic planning
corporate planning
segmentation

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