Question: According to the appropriability theory and the internalization theory, why would companies want to control their foreign operations? What is a turnkey operation? What features
According to the appropriability theory and the internalization theory, why would companies want to control their foreign operations?
What is a turnkey operation? What features generally make turnkey operations different from other collaborative arrangements?
While offering desirable advantages, licensing agreements also limit the amount of control a licensor can exercise over a foreign production process. Discuss the type of firm that would most likely be willing to allow a licensee to use its established brand name and the type of firm that would not be willing to do so. Explore the reasons for each position.
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