Question: According to the article, Making Communication Happen, which communication tool involves any form of nonpaid, commercially significant news or editorial comment about ideal, products, or

According to the article, "Making Communication Happen", which communication tool involves any form of nonpaid, commercially significant news or editorial comment about ideal, products, or institutions?
Advertising
Personal Selling
Direct marketing
Publicity
Sales promotion
 According to the article, "Making Communication Happen", which communication tool involves

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