According to the article "Solving the CMO puzzle" and the discussion on that article, which of the following is$/$are true?

A CMO can be thought of as a potential tool to implement market orientation in a company

In order to succeed in organizations, CMOs must think strategically and measure marketing's impact in terms of performance metrics that matter

CMOs should try to be strong advocates of the marketing department to the others in the C$-$suite

$"A"$ and $"B"$ are true but $"C"$ is not true

None of the above is true