Question: According to the class lecture is always a communication objective. Brand recognition. O Market share. Brand attitude. Quantitative benchmark. O Brand recall. Developing the creative

According to the class lecture is always a communication objective. Brand recognition. O Market share. Brand attitude. Quantitative benchmark. O Brand recall. Developing the creative strategy in advertising does not involve decisions on: O source attributes O the central idea O executive style O type of appeal O share of audience

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