Question: According to the Cola Wars case: Why does Coke prefer to focus on concentrate business instead of the bottling business. a. Theyre very different businesses.

According to the Cola Wars case:

Why does Coke prefer to focus on concentrate business instead of the bottling business.

a. Theyre very different businesses. Concentrate business is more about marketing. Bottling is more about operations and facility management

b. The amount of money you make off investing in the concentrate business is much higher than in the bottling business

c. They dont want a lot of money tied up in physical assets

d. All of the above

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