Please help with answering these

Why does Coke prefer to focus on concentrate business instead of the boeting business. All of the above They dent want a lot of money tied up in physical assets They're very ditlerent businesses. Concontrabe business is mere about marketing. Botting is more about operations and faclity manage The amount of menoy you make of investing in the concenteate business is much higher than in the botiing business QUESTION 4 Concentrate producers integrate forward into botiling during the case. What do they need to control? brand image investment in plant and equipmert Intellectual propery distritution of prots QUESTION 5 Did Coke and Peptrs long-term acproaches to the international soft drini market difer ? Yes. Coke had compary-owned botters in many international temlicrias and Pepai made equity investments in franchisees. No. They both profered equity imesements in franchisees. No. They both preferred company-owned bottiers overseas