According to the following case study, using the Porter framework and your assessment of the competition, evaluate Parents In A Pinchs competitive position within the childcare industry. The Case The Parents in A Pinch case provides an opportunity to explore the strategic opportunities open to a small, entrepreneurial service organisation owned and operated by two female entrepreneurs. After five years in operation, Parents In A Pinch has finally achieved a reasonable stable (although not highly profitable) financial footing and has a solid reputation for providing emergency and long-term childcare placements. Both owners are experiencing considerable pressure to expand their organisation. Opportunities exist to franchise the operation, grow by expansion, or expand via diversification. The case ends with the co-owners faced with making a strategic decision about the best way to expand and how to find both the managerial and financial resources to do so. An implicit question in the case involves the long-term viability of the business.