Question: According to the HEAD vs . LEAD article, when should a disruptive innovation use the HEAD market entry strategy? When the new disruptive product is

According to the "HEAD vs

.

LEAD" article, when should a disruptive innovation use the HEAD market entry strategy?

When the new disruptive product is superior in all ways to existing products

When the new disruptive product has some "handicap", CAN be sold cheaper than existing products, and the founder wants to make more money

When the new disruptive product has some "handicap", initially can't be sold cheaper than existing products, but has some additional benefit that addresses an unmet need in the market

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