According to the intensive distribution strategy, a consumer should not have to go beyond the nearest store to buy the product..Create a response to any two of the following bullet points:

Which products are best suited for an intensive distribution strategy and why?

Which products are best suited for an exclusive distribution strategy and why?

Which products are best suited for a selective distribution strategy and why?

Provide an example of a product you buy that is always available, including how availability influences your brand loyalty toward the product.

Discuss a situation when you went out of your way to buy a particular product. Why did you make such an effort to buy it? What are the lessons for marketing managers who sell products that consumers consider special?

Answer rating: 100% (QA)

2 Which products are best suited for an exclusive distribution strategy and why Exclusive distribution strategy is best suited for products that are considered luxury or highend have a niche target ma... View the full answer