Question: According to the interview with Howard Schultz, how has Starbucks been able to maintain its brand identity intact across the globe? 1 point Through consistency

According to the interview with Howard Schultz, how has Starbucks been able to maintain its brand identity intact across the globe?

1

point

Through consistency in its product offering, logo and physical space in all of its stores across the globe.

By basing the brand identity on the experience. Much of this has to do with the relationship between employees and customers and the environment that allows customers in Shanghai, Madrid or Los Angeles to enjoy a similar experience.

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