According to the Module $5$ lecture materials, BUZZ marketing has been around for awhile, but it is still a valuable concept. In the lecture materials, the book entitled, "The Anatomy of Buzz" was used to identify the six key elements that can be used to help buzz reproduce itself. Which of the following is NOT one of the six key elements?

Group of answer choices

Build anticipation

Be a little outrageous

Establish a core concept

Give people a hero