Question: According to the Smith, et al ( 1 9 9 2 ) article, perceived value reflects a balance between the benefits customers anticipate receiving in

According to the Smith, et al (1992) article, perceived value reflects a balance between the benefits customers anticipate receiving in a purchase and the costs they will incur (i.e., perceived price). Which of the following is not a potential cost to customers when measuring perceived price for a customer-based competitor analysis?

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