According to the text, a product may be promoted and sold globally in one of three ways: 

(1) in the same form as in its home market, 

(2) with some adaptations, or

 (3) as a totally new product.

 Assignment Details: Use (graphic below) as a guide when answering the following questions. You must use at least two outside sources to gather data; include all sources on separate citations page. 

 Consider you work for a local coffee shop and you are going to begin selling your products globally. 

 If you were going to enter global markets, which of the five global marketing strategies would you use? What factors will you consider when making your decision?

Choose a foreign country in which you will expand your company. Identify four consumer preferences (2 similarities and 2 differences) between the new country and the USA regarding your product or industry. How will these impact your expansion strategy decisions?

 

Transcribed Image Text:

FIGURE 6-5 Five product and promotion strategies for global marketing exist based on whether a company extends or adapts its product and promotion message for consumers in different countries and cultures. Read the text to learn how different companies employ these strategies. Promotion emphasis Same promotion Adapt promotion Same product Product extension strategy Communication adaptation strategy Product Emphasis Adapt product Product adaptation strategy Dual adaptation strategy Create new product Product invention strategy FIGURE 6-5 Five product and promotion strategies for global marketing exist based on whether a company extends or adapts its product and promotion message for consumers in different countries and cultures. Read the text to learn how different companies employ these strategies. Promotion emphasis Same promotion Adapt promotion Same product Product extension strategy Communication adaptation strategy Product Emphasis Adapt product Product adaptation strategy Dual adaptation strategy Create new product Product invention strategy

Answer rating: 100% (QA)

Strategies for a Local Coffee Shop to Go Global Picking a strategy Coming up with a plan to expand your local coffee shop overseas is a challenging ta... View the full answer