According to the text book Ch$.12$ on 'Global Marketing Channels and Physical Dstribution' $($Green and Keegan $2020),$ in their Section $12-1$ on 'Distribution Channels: Objectives, Terminology, and Structure' $($pp$.377-383)$ they make the important distinction that business$-$to$-$consumer marketing $($B$2$C$)$ uses consumer channels that are designed to put products in the hands of people for their own use while business$-$to$-$business marketing $($B$2$B$)$ involves industrial channels that deliver products to manufacturers or other organization that then use them as inputs in the production process or in day$-$to$-$day operations $(378).$ True or False