Question: According to the text book Ch . 1 2 on 'Global Marketing Channels and Physical Dstribution' ( Green and Keegan 2 0 2 0 )

According to the text book Ch.12 on 'Global Marketing Channels and Physical Dstribution' (Green and Keegan 2020), in their Section 12-4 on 'Physical Distribution, Supply Chains, and Logistics Management' (pp.397-403) their use the term borrowed from the military of 'VUCA' (397) refers to global supply chain disruptions caused by political upheaval in places that are 'volatile, uncertain, complex, and ambiguous.' True or False?

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