Question: According to the text, consumer behavior refers to The set of actions that make up an individuals consideration, purchase, and use of products and services.

According to the text, consumer behavior refers to

The set of actions that make up an individuals consideration, purchase, and use of products and services.

An interactive relationship with clear, two-way communication.

The ability to translate product features into benefits that address the prospects problem.

The perceived risk of making an incorrect decision.

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