Question: According to the text, the exchange process is central to any successful marketing strategy. For this process to occur, which of the following conditions must

According to the text, the exchange process is central to any successful marketing strategy. For this process to occur, which of the following conditions must be satisfied?

There must be at least two parties.

Each party must have something of value to offer the other.

Each party must be free to accept or decline the offer.

Each party must believe it is desirable to deal with others.

all of the above

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