According to the Value Pricing Thermometer a consumer's incentive to buy is equal to;

Multiple Choice

• Product Price minus Cost of Goods Sold

• Ture economic value minus Cost of goods sold

• Perceived Value minus Price

• True Economic Value minus Product Price

If a brand is focusing on building awareness and trial, which stage of the product life cycle the brand is most likely in?

Multiple Choice

• Introduction

• Maturatity

• Decline

• Growth

Which statement about the introduction stage of the product life cycle is true?

Multiple Choice

• Firms attempt to reach new consumers by studying their preferences, which enable them to segment the market more precisely.

• Firms may position themselves for a niche segment of diehard consumers.

• It is characterized by initial losses to the firm due to its high start-up costs and low levels of sales revenue.

• Marketing costs increase as firms vigorously defend their market share against competitors.

• Firms will only start to see a rise in profits toward the end of the stage as the product matures

What is this pricing strategy of lowering at product launch to encourage trial and to increase speed of adoption called

Multiple Choice

• penetration pricing

• discount pricing

• Loss leader pricing

• Low cost leader

Brand X's unit sales price is $100. If Brand X's has a $20/ day variable cost and $50,000 fixed cost, how many units should Brand X sell for break even?

Multiple Choice

• 625 units

• 525 units

• 325 units

• 725 units