Question: According to V . Kumar in the article Profitable Relationships, which of the following is not true regarding customer loyalty? Firms can improve a cu

According to V. Kumar in the article "Profitable Relationships", which of the following is not true regarding customer loyalty?
Firms can improve a cutomer's customer lifetime value by developing an efficient customer management strategy.
A firm can count on its most loyal customers to be the most profitable customers.
Managers can identify which customers are likely to be profitable in the future based on information firms gather about them.
Loyal customers are not always profitable.
According to V. Kumar in the article "Profitable Relationships", which of

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