According to Wang and Schultz's IMC planning model, which step should be taken immediately after a marketer identifies what brand contacts and changes in attitude are required to support the consumer's continuance or change of purchase behavior?

Group of answer choices

segmenting customers and prospects in the database by a measurable purchase behavior

analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product

setting communications objectives and strategies for reaching the consumer and influencing his or her attitudes, beliefs, and purchase behavior

forming a brand personality statement based on analysis of customer information

finding the best time, place, and situation to build and maintain relationships