According to what you have learnt in this semester and what you have answered so far...

 

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According to what you have learnt in this semester and what you have answered so far regarding the scenario answer the following questions regarding Product (Goods & Services), Customer Segmentation and Targeting and Promotions: Advertising and Media Decisions. Total value of this section is 10 points. a) Consider both types of restaurants what sort of innovative products/ services can they all release to the market. Name 3 examples of innovative products/services for each type of restaurant. b) From the examples shown above choose one product/service for fast food restaurant and one product/service for specialty restaurant. For each of the examples selected you are required to describe the product level and discuss the product/services features. c) For each of the chosen product/service above who will be your target market, what are their characteristics, why would you pick that target market and what target strategy would you use to attract your potential target market, justify your choice? According to what you have learnt in this semester and what you have answered so far regarding the scenario answer the following questions regarding Product (Goods & Services), Customer Segmentation and Targeting and Promotions: Advertising and Media Decisions. Total value of this section is 10 points. a) Consider both types of restaurants what sort of innovative products/ services can they all release to the market. Name 3 examples of innovative products/services for each type of restaurant. b) From the examples shown above choose one product/service for fast food restaurant and one product/service for specialty restaurant. For each of the examples selected you are required to describe the product level and discuss the product/services features. c) For each of the chosen product/service above who will be your target market, what are their characteristics, why would you pick that target market and what target strategy would you use to attract your potential target market, justify your choice?