Question: According to your lectures, what factor ( s ) will move the center of power away from Ad Agencies and into the marketing departments of

According to your lectures, what factor(s) will move the center of power away from Ad Agencies and into the marketing departments of brands and consultancies?
Automated Index Recalibration
Programmatic Ad Buying
Data collection
Brand Development Indices
Transactional capabilities, like programmatic, SEM and SEO
According to your lectures, what factor ( s )

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