Question: Account planning involves researching consumer needs and desires and helping the creative team translate the findings into successful campaigns determining how an ad's verbal and

Account planning involves
researching consumer needs and desires and helping the creative team translate the findings into successful campaigns
determining how an ad's verbal and visual symbols will fit together to create the ultimate creative product
employing copywriters, art directors, and creative directors for producing innovative advertisements
identifying and selecting media vehicles for a client's advertising messages
Account planning involves researching consumer needs and desires and helping the

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