Question: Account planning involves researching consumer needs and desires and helping the creative team translate the findings into successful campaigns identifying and selecting media vehicles for

Account planning involves
researching consumer needs and desires and helping the creative team translate the findings into successful campaigns
identifying and selecting media vehicles for a client's advertising messages
employing copywriters, art directors, and creative directors for producing innovative advertisements
determining how an ad's verbal and visual symbols will fit together to create the ultimate creative product
Account planning involves researching consumer needs and desires and helping the

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