To provide you with an opportunity to analyse research results using appropriate techniques to identify findings and impact on advertising strategies, budgets and timelines Imagine you have a conducted market research using consumer jury and attitude test methods Which statistical methods do you t...

When conducting market research using consumer jury and attitude test methods the sta ...

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MIS Essentials

ISBN: 978-0133807479

4th edition

Authors: David M. Kroenke

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Posted Date: Sep 17, 2020 01:00 AM

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MIS Essentials

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