You are charged with a task of constructing a perceptual map that compares 4 brands of frozen pizza (Brands A, B, C, and D). A survey was administered to more than 300 respondents in the target market, collecting information on consumers’ perceptions of the four frozen pizzas on four product attributes: nutritional content, price, freshness of ingredients, and doughy crust. The survey questions were asked using the following format.

To what degree do the following characteristics describe brand A/B/C/D?

(Attribute- insert one: high nutritional content, high price, fresh ingredients, doughy crust):

..................1-------------------->>------------------5------------------>>----------------9

Not at all I-----------------------------------------I-------------------------------------I Perfectly describes

The results of the survey, with average responses rounded to the nearest whole number, are displayed below:

Attributes	Brand A	Brand B	Brand C	Brand D
Nutrition	9	2	7	4
Price	9	2	7	4
Ingredients	6	6	6	6
Crust	3	7	1	9

Create a two-dimensional perceptual map based on the survey results. You need to pinpoint the four brands with number values on the map.