The United Food and Commercial Workers (UFCW) Union in Canada has launched a new initiative called INCITE to engage and educate young workers about their rights at work. The INCITE activist team has a website and is also active on Twitter and Instagram (@incitemore), as well as Facebook (incitemore). The INCITE team was launched when it hosted a display and a series of in-class presentations to engage with students during George Brown College's week- long Labor Fair. The goal of the INCITE team is to improve the working and living conditions of young workers across Canada by providing knowledge and tools to address the realities and challenges that young workers face": for example, unpredictable scheduling. Various social media platforms are used for advocacy and engagement. UFCW Canada describes itself as "Canada's leading union for young workers" and explains that INCITE builds upon its other young worker initiatives such as Students Against Migrant Exploitation (SAME) and the Youth Internship Program (YIP). The INCITE website and social media recently promoted upcoming Youth Internship sessions in Moncton, New Brunswick: Barrie, Ontario: Gimli, Manitoba and Harrison, British Columbia. The UFCW Canada website also features "Think Forward: Young Workers Blog" as well as a YouTube channel with videos targeted to young workers: for example. Studentsgo#AllOutto#TossTuition.

Questions: 

1). What is your reaction to UFCW Canada's efforts to engage with support, and educate young workers? Do these efforts change your perspective about the relevance of unions to young workers? Explain. 

2). Do you think social media is an effective way to attract young workers to attend in- person events? Why or why not?

Answer rating: 100% (QA)

Case study solution Answer 1 My reaction on UFCW Canadas effort to ... View the full answer