A new Sales Director has joined your company. She is keen to increase sales by improving the

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Question:

A new Sales Director has joined your company. She is keen to increase sales by improving the efficiency of the sales process. She realises that the credit check on customers is slowing the process and wishes to remove the credit check. You are the CFO of the company and believe there are pros and cons with this idea. Prepare a memo for the CEO and explain the benefits and risks of removing the credit limit.