Assume Sharpie, a brand of Newell Brands, is planning to introduce a new executive pen that...
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Assume Sharpie, a brand of Newell Brands, is planning to introduce a new executive pen that can be manufactured using either a capital-intensive method or a labor-intensive method. The predicted manufacturing costs for each method are as follows: Capital Intensive Labor Intensive Direct materials per unit $ 10.00 $ 12.00 Direct labor per unit $ 4.00 $ 12.00 Variable manufacturing overhead per unit $ 5.00 $ 2.00 Fixed manufacturing overhead per year $ 1,800,000 $ 500,000 Sharpie's market research department has recommended an introductory unit sales price of $100. The incremental selling costs are predicted to be $250,000 per year, plus $4 per unit sold. (a) Determine the annual break-even point in units if Sharpie uses the: 1. Capital-intensive manufacturing method. units 2. Labor-intensive manufacturing method. units (b) Determine the annual unit volume at which Sharpie is indifferent between the two manufacturing methods. units (C) Management wants to know more about the effect of each alternative on operating leverage. 1. Explain operating leverage and the relationship between operating leverage and the volatility of earnings. OThey have little or no correlation because they are unrelated. OThey are positively correlated, with increases in operating leverage accompanied by increases in the volatility of earnings. OThey are negatively correlated, with increases in operating leverage accompanied by decreases in the volatility of earnings. 2. Compute operating leverage for each alternative at a volume of 100,000 units. Round your answers two decimal places. Capital-Intensive operating leverage 0 Labor-Intensive operating leverage 0 3. Which alternative has the higher operating leverage? Why? OThe labor intensive method has a higher operating leverage because of higher variable conversion costs. OThe labor intensive method has a higher operating leverage because of lower variable manufacturing overhead. OThe capital intensive method has a higher operating leverage because of the greater use of fixed assets. OThe capital intensive method has a higher operating leverage because of the higher variable manufacturing overhead. Assume Sharpie, a brand of Newell Brands, is planning to introduce a new executive pen that can be manufactured using either a capital-intensive method or a labor-intensive method. The predicted manufacturing costs for each method are as follows: Capital Intensive Labor Intensive Direct materials per unit $ 10.00 $ 12.00 Direct labor per unit $ 4.00 $ 12.00 Variable manufacturing overhead per unit $ 5.00 $ 2.00 Fixed manufacturing overhead per year $ 1,800,000 $ 500,000 Sharpie's market research department has recommended an introductory unit sales price of $100. The incremental selling costs are predicted to be $250,000 per year, plus $4 per unit sold. (a) Determine the annual break-even point in units if Sharpie uses the: 1. Capital-intensive manufacturing method. units 2. Labor-intensive manufacturing method. units (b) Determine the annual unit volume at which Sharpie is indifferent between the two manufacturing methods. units (C) Management wants to know more about the effect of each alternative on operating leverage. 1. Explain operating leverage and the relationship between operating leverage and the volatility of earnings. OThey have little or no correlation because they are unrelated. OThey are positively correlated, with increases in operating leverage accompanied by increases in the volatility of earnings. OThey are negatively correlated, with increases in operating leverage accompanied by decreases in the volatility of earnings. 2. Compute operating leverage for each alternative at a volume of 100,000 units. Round your answers two decimal places. Capital-Intensive operating leverage 0 Labor-Intensive operating leverage 0 3. Which alternative has the higher operating leverage? Why? OThe labor intensive method has a higher operating leverage because of higher variable conversion costs. OThe labor intensive method has a higher operating leverage because of lower variable manufacturing overhead. OThe capital intensive method has a higher operating leverage because of the greater use of fixed assets. OThe capital intensive method has a higher operating leverage because of the higher variable manufacturing overhead.
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Related Book For
Basic Marketing Research
ISBN: 978-1133188544
8th edition
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
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