Think of a situation where a marketing action (communication, promotion, advertisement, etc.) attempts to influence the need recognition step of the consumer decision-making process.

In the reply box below, provide a description of the marketing action (preferably attach an image or link, as available) and explain how it attempts to put consumers in a state of "need recognition". Do you think it succeeds in doing so? Why or why not?

Answer rating: 100% (QA)

Need recognition is the initial step in the process of the consumer buying process where heshe ident... View the full answer