Acquisition Cost, Break Even, and $CLV$: Average $NRB$ Coaching Customer

Please use the tables provided and please show your work!

$NRB$ Coaching $CLV$ Table Period $01234$

Year $1$ Year $2$ Year $3$ Year $4$ Year $5$

Per Session Revenue

Per Session Total $HR$ Costs

Per Session Gross Margin

# $of$ Annual Sessions

Survival Rate

Annual Gross Margin

Customer Acquisition Cost

Annual Net Marketing Contribution $(NMC)$

$NPVof$ Annual $NMC$

Cumulative $NMCto$ Date

$NPVof$ Cumulative $NMCto$ Date

Please use the tables provided and please show your work!

Revenue$\frac{s}{C}$osts Worksheet

Contact Cost $$160$

Response Rate $2\mathrm{.}0\%$

Acquisition Cost

Support Needed $0$

Support Worker Cost $$-$

Instructors Needed $1$

Instructor Hourly Labor Cost $$100$

Total $HR$ Cost Per session

Session Price Charged $$350$

Session Gross Margin $

Session Session Gross Margin $\%$

Annual Sessions $24$

Annual Marketing Contribution $

Retention Rate $30\%$

Interest Rate $6\%$Please use the tables provided and please show your work!