Action Research Project

Identify a managerial problem, from any functional area viz., marketing, finance, OB$/$HR$,$ Operations, etc..., faced by your organization $($no fictitious company is allowed$),$ identify crucial theoretical concepts $($related to the course$)$ that explain the cause$($s$)$ of the problem and highlight the actions $($initiatives$,$ policies, programs$)$ implemented by your organization. It is encouraged to choose the company where you are working. Secondary sources of information are easily accessible, however, you are encouraged to collect primary information from the company. You are advised to avoid quoting general statements while preparing the report. It is encouraged to highlight facts and figures using graphs and diagrams to explain the situation. You are advised to refer leading business magazine articles as references.

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Submit a$$plagiarism report$($similarity index$)$ as annexure in your report $($similarity index up to $20\%$ is acceptable considering few factual details will be put in the report$).$

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Strictly adhere to the following structure of the Report:

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Page $1($Title Page$)$ should contain Project Title, Course Code, Course Title, Student ID$,$ and Name.

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Page $2$ onwards:

$1.$ Background

$2.$ Problem Statement

$3.$ Theoretical Causes of Problem

$4.$ Initiatives of company $($To solve problem$)$

$5.$ Conclusion

$6.$ References $($Please remember that search engine as Google is not a reference, here you may provide URLs of those news$/$magazine articles or company website from where you have collected the information$)$

$7.$ Proper Alignment and Uniform Font

$8.$ Plagiarism Report $($Use some freely available tools to check similarity index$)$

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NOTE: Students are strongly advised to work on assignments associated with the organization by taking$$support and guidance from the organization mentors.