Action Research Project

Identify a managerial problem, from any functional area viz, marketing, finance, OB$/$HR$,$ Operations, etc..., faced by your organization $($no fictitious company is allowed$),$ identify crucial theoretical concepts $($related to the course$)$ that explain the cause$($s$)$ of the problem and highlight the actions $($initiatives$,$ policies, programs$)$ implemented by your organization. It is encouraged to choose the company where you are working. Secondary sources of information are easily accessible, however, you are encouraged to collect primary information from the company. You are advised to avoid quoting general statements while preparing the report. It is encouraged to highlight facts and figures using graphs and diagrams to explain the situation. You are advised to refer leading business magazine articles as references.

Submit a plagiarism report $($similarity index$)$ as annexure in your report $($similarity index up to $20\%$ is acceptable considering few factual details will be put in the report$).$