Question: Activate Equipment Inc. has been successful at differentiating itself from competitors by claiming a premium price for its treadmills based on integrated HD isplays, workout

Activate Equipment Inc. has been successful at differentiating itself from competitors by claiming a premium price for its treadmills based on integrated HD isplays, workout tracking capabilities, and advanced technology. In this scenario, which of the following is the key value driver?

Multiple Choice

product features

economies of scale

low

-

cost input factors

customer service

Activate Equipment Inc. has been successful at differentiating itself from competitors

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