Question: Question 3 Activate Equipment Inc. has been successful at differentiating itself from competitors by claiming a premium price for its treadmills based on integrated HD

Question

3

Activate Equipment Inc. has been successful at differentiating itself from competitors by claiming a premium price for its treadmills based on integrated HD

displays, workout tracking capabilities, and advanced technology. In this scenario, which of the following is the key value driver?

product features

customer service

low

-

cost input factors

economies of scale

Question 3 Activate Equipment Inc. has been successful at differentiating itself

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