Activities

Step $1$

Can you re$-$create Hydrox with a new name change? What kind of brand name could compete with Oreo? $($Most people think Hydrox is a cleaning product.$)$ List three to five possibilities.

Step $2$

How can you package your renewed sandwich cookie to make it more attractive on the shelf than Oreo? What about package size? Draft a brief packaging plan for the new Hydrox $($or whatever name you chose$).$

Step $3$

Can you modify the original formula to make something new and more competitive? Will a brand extension work here? Why or why not?