ACTIVITY $15$: Building the Legacy Promotional Elements

Building on Activity $14$ in the last chapter, continue to build your promotion plan as an integral part of your marketing plan.

What approaches to advertising will you take? Select and justify the media types to be used and discuss how you will execute each.

Make a decision on whether some forms of sales promotion will be part of your promotion plan to consumers and$/$or channel members. If so$,$ select the sales promotion approaches you will employ and justify each.

Develop your PR plan.