Activity 1: Deconstructing a TV Commercial

Deconstruct the commercial produced by Pepsi. Answer the pre-viewing and post-viewing questions based on the Pepsi's Commercial "At Home sa Pepsi."

Reference: https://www.youtube.com/watch?v=7U4-zIukDSU

Pre-viewing questions: 1. who creates commercials and for what purpose? 2. what techniques do the creators use to make a product appealing? 3. how do they know who might be their "target audience"? 4. which specific "techniques of persuasion" might be used in this ad? 5. which television shows will the creators buy time within to show the ad? 6. how much does it cost to make an ad; to position it inside a prime-time program? 7. how are camerawork, lighting, music, editing used to tell the story? 8. how do I feel after seeing a commercial? How does it appeal to my emotions?

Post viewing questions: Cameras: 1. camera shots (where is the camera positioned? close-up, far away) 2. camera lens (does the lens zoom in or out?) 3. camera movement (does the camera tilt, pan, truck?)

Lighting: what time of day is depicted? What clues tell you so? Music: what types of instruments do you hear? Sounds: other than music, what other sounds are heard (e.g. female narrator, car cranking, sound of cars going by; dog (wolf) howl, etc.) Setting: where is the location? is it artificial or real? justify your response.

Post production: editing, what impact does it have? Actors' Expression: other than words, notice how an actor communicates with facial expression, body language, gestures.