Question: Activity 1 - Diary Entry: My Micromoment. Submit by 1 2 p m Sun. Jan. 2 8 . No late submissions accepted. Answer the following

Activity

1 -

Diary Entry: My Micromoment. Submit by

12 p m

Sun. Jan.

28 .

No late submissions accepted.

Answer the following questions in your discussion forum entry. Refer to the Micromoments Powerpoint and PDF posted above.

What recent micro

-

moments have you experienced?

Choose an ad you find online and post it below.

What stage of the consumer decision funnel applies best to the ad you selected? Explain.

(

See page

9

of the micro

-

moments PPT

.)

Note: There was a Moodle update over the holidays and now the diary entries include a lot of statistical information. I don't find this information helpful; just focus on addressing the questions you are asked.

Awareness

Activity 1- Diary Entry: My Micromoment. Submit by 12pm Sun. Jan.

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