Question: Activity 1 Do some online searching do you think websites are designed well, or do they need to be improved so that potential customers are

Activity 1

Do some online searching do you think websites are designed well, or do they need to be improved so that potential customers are not lost to them for not scrolling when the item the customer is looking for is not Above the fold?

Activity 2

In regards to cross channel activities does a specific channel member tend to win from cross-channel collaborations?

How can/should cross-channel collaborations be monitored to ensure a win-win situation for all relevant channel members?

Activity 3

How should a company determine what price to charge for a product? (Theory)

How should Apple determine what price to charge for their smartphones? (Application)

Activity 4

Discuss specific examples of you wanting to purchase a product, but having an upper limit regarding price. (i.e. Reservation price, willing to pay)

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