Activity 1 - Marketing function in business

Note: The activities for the workbook includes your current workplace or any other workplace familiar to you and have access to planning information.

1.Describe marketing organisation and summarise (approx. 500words)

• organisational structure
• products and services and
• overall strategic and marketing objectives

2.Outline common marketing opportunity options including: (approx. 1000words)

• strategic alliances
• new products or services to target specific markets
• greater market penetration with existing products or services
• take-overs
• new businesses and franchising
• any other options relevant to the organisation

3.Outline common marketing strategies and marketing approaches

4.Explain processes to ensure marketing strategies, approaches and marketing mix align to organisation's objectives and are legal, ethical and achievable (approx. 500words)

5.Outline the legislative and regulatory context of the organisation as relevant to the marketing plan. (approx. 500words)

**NEED REFERENCES AS WELL**