Activity 1: Opportunity and Value

Chapter 3 defines opportunity as an apparent way of generating value through unique, novel, or desirable products or services that have not been previously exploited.

• For an opportunity to be viable, the idea must have the capacity to generate value.

The idea must involve something that people need, desire, find useful, or valuable.

• Brainstorm ways to determine demand
• Develop a plan to assess demand for product and services.
  • Use an outline view of your plan with headings, bulleted or numbered lists