ACTIVITY: 1. Physically visit a business that you frequent often. 2. Then visit a competitor's business that you do not frequent. DISCUSSION (be sure to address each of the below): 1. Describe each of the businesses (e.g. what is their main product or service, who is the targeted customer base, how long have they been in business, is the business financially solid or declining and why?) 2. Describe the current competitive advantage the business you frequent has, for you, over the competitor. (Chapter 2) 3. Explain one product or service differentiation each business has over their competitors. (Chapter 2) 4. Other than a loyalty program, describe and give an example of one Customer Relationship Management (CRM) strategy these businesses might use to increase customer loyalty and/or retention. (Chapter 3) 5. Explain and give an example of one efficiency metric and one effectiveness metric that these businesses might use and why. (Note: Every business must measure its performance, so even if the business is a mom and pop shop that just uses the Internet (with no IS department) still provide examples.) (Chapter 4)