Question: Activity # 1 Pick out three brands from a particular industry. List all the brand touchpoints. Evaluate which are the most important to you and

Activity #

1

Pick out three brands from a particular industry. List all the brand touchpoints. Evaluate which are the most important to you and why.How are they positioned? Which is the best in your view? Does that brand

s positioning provide any emotional or self

-

expressive benefits? How would you evaluate each brand

s positioning strategy? Hypothesize proof points and strategic imperatives for each brand.

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