Activity $1-$ Read Part Seven $-$ Planning and Joint Planning

Review Assignment $2$ guidelines

Review the "Sample Key Account Plan" in Module $11$ and answer the following questions:

$1)-$ Who is the Key Account Manager working for and what company is he selling into?

$2)-$ What page number are the "Resources Required" on$?$

$3)-$ In the "Contact Matrix" who is Ravi Shanker, Service Mgr suppose to meet with and what is his goal?

$4)-$ What is "Milestone $6"$ under the "Action Plan"?

$5)-$ What is the annual marketing budget for co$-$branding activities?

$6)-$ Summarize the Key Account Manager's "Value Proposition"

Activity $2$

Select a Company & Product that you will be representing as a Key Account Manager and

selecting a company that you will be selling into. The bigger the companies, the more

information you can gather like the Annual Reports of publicly traded companies.

Your Reflection mark requires that both the company you are planning to work for as the KAM

and the company you are selling into are provided in this reflection.