Activity 2: Develop a work plan in consultation with the team members This activity requires you to develop a work plan for the marketing team. To do so, complete the Work Plan Template on student portal by following the steps below: Outline the goal for the marketing team based on the operational plan given in the case study Determine the key action steps to achieve the defined goal Define the expected outcomes for each action step Assign accountabilities and responsibilities to team members according to competencies and the operational plan given in the case study Identify resources required for team members to achieve their objectives Set timelines for completion of the action steps based on the operational plan given in the case study Determine evaluation criteria (Performance standards and key performance indicators)